[1] Cartography, or map-making, builds on the premise that reality can be modeled in ways that communicate spatial information effectively. Symbols utilized are presented in a legend for clarification. Written language and drawing function similarly, with the alphabet’s individual letters or the marks on the page functioning as signifiers whose different combinations represent different denotata, dictated mostly by cultural understanding.

[2] Helvetica was chosen due to its growing popularity and wide range of uses, from advertising to government paperwork, due to its legibility and simple design, as well as its opposition to 'old school' decorative typefaces.

Helvetica typeface also features a trait of neutrality because of its wide variety of uses and adaptability. The font was designed not to give an impression or have any inherent meaning.

It also has historically heavy use and significance in the conceptual art realm.